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6-3 Short Paper Social Media Impact on Marketing

6-3 Short Paper Social Media Impact on Marketing

Q Instructions Describe both the importance of and challenges created by social media's impact on marketing for a start-up business. How has technology and social media changed the landscape for a start-up as it tries to get its message heard and understood by customers? For additional details, please refer to the Short Paper Rubric document.

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In case of a start-up business, there can be connections initiated with new customers via social media. The new customers can be provided with offers like discounts with purchasing of the new product (Mujahid & Mubarik, 2021). The offers can be posted online via social networking websites by marketers of organizations. The new customers can be influenced to become more engaged into reviewing the features of the new product. There can be more public exposure gained by marketers to market new products. Brand-awareness can be enhanced for global customers.